About CBTU

Certified by Travel Unity (CBTU) is the travel and tourism industry’s only certification program for visitor-facing organizations that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).

Being Certified by Travel Unity demonstrates organizational alignment with Travel Unity’s DEI Standards for Visitor-Facing Organizations' three pillars: Management and Workforce, Visitorship, and Community Impact.

Interested in certification? E-mail cbtu@travelunity.org

Certification Levels

Organizations must complete four levels to become Certified by Travel Unity. Each level requires alignment with different components of our DEI Standards for Visitor-facing Organizations.

01

CBTU Level One requires organizations to have external and internal facing commitments to DEI and demonstrable achievement of new short-term goals around DEI. 

02

CBTU Level Two requires demonstration of alignment with all Management & Workforce criteria related to human resources (HR).

03

CBTU Level Three requires organizations to have plans for engaging their stakeholders, partners, and supply chain around matters related to DEI.

04

The highest level of CBTU, Level Four, requires organizations to demonstrate alignment with all of Travel Unity’s DEI Statements for Travel & Tourism, including preparations for visitors of all backgrounds and abilities.