Courses & Certifications
Our certifications equip individuals and organizations to build more welcoming travel experiences.
We currently offer three levels of individual certifications.
Certification Program for Travel Industry Organizations
Certified by Travel Unity (CBTU)
CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).
We encourage any organization that welcomes visitors to participate in this certification program, including:
- Attractions
- Accommodations (including hotels and resorts)
- Convention and Visitor Bureaus (CVBs)
- Destination Marketing/Management Organizations (DMOs)
- Museums