Certified By Travel Unity (CBTU)
DEI Certification for Visitor-Facing Organizations
What is CBTU?
Certified by Travel Unity (CBTU) is the travel and tourism industry’s only certification program for visitor-facing organizations that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).
Being Certified by Travel Unity demonstrates organizational alignment with Travel Unity’s DEI Standards for Visitor-Facing Organization‘s three pillars of Management & Workforce, Visitorship, and Community Impact.
Interested in certification? E-mail cbtu@travelunity.org
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REPRESENTATION AND DIVERSIFICATION
People need to see others with similar identities to feel like they would also be welcome. Associations can have current members self-identify to better understand the true diversity within their ranks. Once they know the actual demographics, they can then do more to create viable partnerships to invite individuals from previously underrepresented groups.
Even with successful recruitment, diversity of membership and staff can only be maintained with empowering and listening to varied perspectives.
Yet, boards of travel industry associations cannot be diverse if their membership is not diverse. Since membership comes from the broader travel industry, the pool of members is limited by the overall diversity of travel industry professionals. Therefore, it is imperative for travel industry associations to consistently engage with initiatives that will diversify their boards, membership, and the broader travel industry.
SUPPORT US WITH A DONATION
Consider contributing as little or as much as you can. Every dollar donated goes toward making travel more inclusive for people of all background.
