2023 Travel Unity Summit Southeast

Click here for a PDF of the full schedule of the 2023 SE Summit

2023 Travel Unity Summit Southeast

Hosting Sponsor

March 27-29, 2023

Golden Nugget Hotel & Casino

Lake Charles, LA


Featured Sponsors

Supporting Sponsors


Sponsors and Partners

louisiana northshore logo
Outdoor Writers Association logo
SYTA The Voice of Student and Youth Travel logo
Tourism Cares logo
Tourism Diversity Matters Logo

SCHEDULE

Monday, March 27, 2023

3:00-5:00pm

Registration in Memorial Foyer

6:00pm7:30pm

Opening Reception in Memorial I & II

Join new and returning attendees for a reception at the Golden Nugget.

Attire: Be yourself! It’s a DEI event.


Tuesday, March 28, 2023

8:00-9:00am

Breakfast and Registration in Memorial Foyer

Kyle Edmiston

Visit Lake Charles

9:00-9:10am

Introduction and Welcome – Kyle Edmiston, President & CEO, Visit Lake Charles – in Memorial I + II

Our host welcomes attendees to Lake Charles – Louisiana’s Playground!

Mayor Nic Hunter

City of Lake Charles, LA

9:10-9:15am

Welcome: Mayor Nic Hunter, City of Lake Charles, LA – in Memorial I + II

Mayor Nic Hunter of the City of Lake Charles, LA welcomes attendees to the 2023 Travel Unity Summit Southeast.

Sophia Hyder Hock

Destinations International

9:15-10:00am

Keynote – Sophia Hyder Hock, Chief Diversity Officer, Destinations Internationalin Memorial I + II

Take a deeper dive into Sophia Hyder Hock’s thoughts on the current state of DEI in the travel industry and where organizations of all sizes can balance short-term successes and long-term strategy.

Berkeley Young

Young Strategies

Renée Areng, CDTP

Explore Brookhaven

Timothy Bush, CDTP

Visit Lake Charles

Zondra W. Jones, CDTP

Louisiana Northshore

10:00-11:00am

Panel: Tips and Tricks for Crafting a Comprehensive DEI Plan in Memorial I + II

Having a thorough applied DEI strategy takes a commitment, but many organizations have already done it. Learn their tricks on how to strategize inclusion in the workplace, with visitors, and with community stakeholders and partners.

Moderated by Berkeley Young. Featuring Renée Areng, CDTP, Timothy Bush, CDTP (Visit Lake Charles) & Zondra W. Jones, CDTP (Louisiana Northshore)

11:00-11:30am

BREAK

Rickey Thigpen, PhD.

Visit Jackson

Bennish Brown

Augusta Convention & Visitors Bureau

11:30am-12:30pm

A Conversation with Rickey Thigpen, PhD. and Bennish Brownin Memorial I + II

Rickey Thigpen, PhD. and Bennish Brown share how their lives have impacted their work and organizational strategies.

12:30-1:30pm

Lunch – Sponsored by Explore Brookhavenin Memorial I + II

1:30pm-2:30pm

Nicole Twigg

Louisville Tourism

Jada Durden

Durden Media Group // Loving this Life Jada

Najauna White

Miles Partnership

1:30pm-2:30pm

Breakout Room #1 – Attracting Diverse Groups through Media & Salesin Memorial I

Hear case studies on how moving from one-way broadcasting to mutually respectful relationships can move the needle on bringing diverse travelers and groups to your destination. Moderated by Jada Durden. Featuring Nicole Twigg and Najauna White.

Sonya Bradley

Visit Sacramento

Timothy Bush, CDTP

Visit Lake Charles

Melissa Cherry

Miles Partnership

1:30pm-2:30pm

Breakout Room #2 – Strategic Approaches to Applied DEIin Memorial II

What does it mean to commit to DEI both externally and internally? Learn from professionals who have helped organizations define and implement these strategies. Featuring Sonya Bradley (Visit Sacramento) and Melissa Cherry (Miles Partnership). Moderated by Timothy Bush (Visit Lake Charles).

Dustin Woehrmann

Communify

Mark C. Romig

New Orleans & Company

Tico Soto

Tourism Tactics by Tico

2:30pm-3:30pm

Breakout Room #1 – LGBTQ+ Inclusion: Marketing to LGBTQ+ Communities and Working with LGBTQ+-owned Businessesin Memorial I

Learn from LGBTQ+ experts how to better communicate and collaborate with LGBTQ+ visitors and businesses. Moderated by Tico Soto.

Dr. Edward Walden

NRAEF

Lauren A.K. Darnell

Made in New Orleans Foundation

Caitlin Scanlan

Café Reconcile

Craig Kennedy

Open Doors Organization

2:30pm-3:30pm

Breakout Room #2 – Workshop – Building a Hiring Pipelinein Memorial II

Even prior to the pandemic, the travel industry was struggling with workforce issues. This session will deliver practical strategies on not only how to diversify your workforce, but how to make sure employees of all backgrounds and abilities feel like they belong in your organization. Featuring Dr. Edward Walden, Caitlin Scanlan, Lauren A.K. Darnell and Craig Kennedy.

Session sponsored by New Orleans & Company.


3:30 PM

Snack and Return to Plenary


Lauren Bruggemans

Visit Greater Palm Springs

Chi Lo

Travel Unity

Greg Takehara

Tourism Cares

Jen Gray-O’Connor

Coraggio Group

3:40-4:40pm

Integrating DEI and Sustainability for Your Communityin Memorial I + II

Ready for the next level of equitable tourism management? Considering ‘stewardship’ in your strategic planning? Hear from leaders in the sustainability space and share your thoughts in this dynamic session that closes out our Tuesday programming. Moderated by Jen Gray-O’Connor (Coraggio Group).


Dine around

Enjoy Tuesday’s dinner at one of the excellent restaurants at Golden Nugget or elsewhere in Lake Charles!


Wednesday, March 29, 2023

8:00-9:00am

Breakfast and Registrationin Memorial Foyer

Neki Mohan

Visit Lauderdale

Laura H. Russett

New Orleans & Company

Roni Weiss

Travel Unity

Mark C. Romig

New Orleans & Company

Arielle Desse

New Orleans & Company

9:00-10:00am

Keynote Sessionin Memorial I + II

Roni Weiss, Executive Director of Travel Unity, kicks off the final day of the 2023 Southeast Summit.

Neki Mohan, VP of Multi-Cultural Business & Community Engagement at Visit Lauderdale, talks about how their destination has tackled representing their whole community in the face of myriad challenges.

10:00-10:50am

Cultural Tourism: How to Responsibly and Collaboratively Tell Community Storiesin Memorial I + II

With an introduction and moderation by Cheryl Hargrove, this session will cover local and regional efforts around cultural tourism.

Cheryl Hargrove

Hargrove International

10:00-10:20am – Cultural Tourism in the 2020s

Cheryl Hargrove introduces the scope of the session – sharing her experiences on how travel is currently addressing issues around cultural tourism.

Leon Burnette

Civil Rights Trail Tours

10:20-10:50am – Justice + Storytelling: Sharing the Experiences of the Black Diaspora

Leon Burnette (AKA “Mr. B The Guru”) works with African American tour guides to share first-hand knowledge of the continuing struggle for racial equality. Learn more about his work through Civil Rights Trail Tours and Tourism Pathways to keep Black Diasporan stories alive and on how he creates space for open, honest discussions.

10:50-11am

BREAK

Portia Conerly, CDTP

Arlington Convention and Visitors Service

Heather Kouns

North Little Rock Convention and Visitors Bureau

Sierra Jones, CDTP

Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC)

11am-12pm

DEI Case Studies from Across the Southeastin Memorial I + II

From North Carolina to Arkansas to Virginia, learn real-world examples of how professionals and organizations are practicing applied DEI.

Craig Kennedy

Open Doors Organization

Cheryl Hargrove

Hargrove International

Elijah Washington headshot

Elijah Washington

Travel Unity

Karen Kuhl

Tour Cayuga

12:00-1pm

What’s Your Reaction?in Memorial I + II

A lively session where panelists (and the audience!) react to different ads that highlight identities/communities.

Featuring Cheryl M. Hargrove, Craig Kennedy, Elijah Washington, and Karen Kuhl

1pm

END OF SUMMIT

Schedule subject to change.

What happens at the Summit?

At every Travel Unity Summit, participants come together to tackle how to go beyond words and ideas, moving forward on the real work that it takes to incorporate diversity, equity, and inclusion (DEI) into strategic planning and implementation.

Who is it for?

Travel Unity Summits are for destination marketers, members of the travel industry interested in learning more about applied DEI, economic development professionals who see the value of tourism, and individuals who want to make sure their communities are welcoming to people of all backgrounds and abilities.


Which ticket is right for me?

Members of the Travel Unity Alliance and other affiliated organizations receive discounted tickets for $400, with non-member tickets at $450.

Members of the press can apply for credentials here.

Questions? Contact [email protected] or (212) 923-7704


Members of the 2023 TUS Southeast Planning Committee include:

Renee Areng

Explore Brookhaven

Committee Co-Chair

Nerissa Okiye

Martin County Office of Tourism & Marketing

Committee Co-Chair

Timothy Bush

Visit Lake Charles

Melissa Cherry

Miles Partnership

Devan Corbello

West Feliciana Parish Tourist Commission

Jill Kidder

Visit Baton Rouge

Stacy Ritter

Visit Lauderdale

Tico Soto

Tourism Tactics by Tico

Taylor Beard Stanley

Visit Lake Charles